Agency

WE Codeword

Year

2021

Type

Print, OOH, integrated

Role

Art Director

What's Wing? Brand awareness campaign

Our client, Wing, approached us to create an OOH brand awareness campaign for their drone delivery service and app. We designed localized billboards, print ads, newsprint, and radio spots in Logan, Australia to target those in range of the delivery service, driving them to download the Wing Delivery app. Our ads appeared on Rebel FM, in the Jimboomba Times, in A5 magazine, and on the Australian Pacific Highway. Created with copy partner Steve Rousseau.

Please orient your device to landscape to view this case study.
Image of a billboard featuring photography of a Wing commercial drone. The billboard says "What's Wing? Australia's first drone service, in Logan. Wing Delivery on Google Play or App Store."An image of a page of the Jimboomba Times newspaper. The page has a half-page print ad featuring photography of the Wing commercial drone. The ad reads, "What's Wing? A small plane that brings you things."
Image of a billboard on-site above a busy highway. The billboard featuring photography of a Wing commercial drone. The billboard says "What's Wing? Australia's first drone service, in Logan. Wing Delivery on Google Play or App Store."
Image of a billboard on-site at a secondary location above a highway. The billboard featuring photography of a Wing commercial drone. The billboard says "What's Wing? Australia's first drone service, in Logan. Wing Delivery on Google Play or App Store."
An image of a page of a pull page spread in A5 magazine. The page has a half-page print ad featuring photography of the Wing commercial drone. The ad reads, "What's Wing? A small plane that brings you things."
Image of a billboard on-site in a clear blue sky. The billboard featuring photography of a Wing commercial drone. The billboard says "What's Wing? Australia's first drone service, in Logan. Wing Delivery on Google Play or App Store."
Image of a billboard on-site at a secondary location in a clear, blue sky among trees. The billboard featuring photography of a Wing commercial drone. The billboard says "What's Wing? Australia's first drone service, in Logan. Wing Delivery on Google Play or App Store."
justinegiardinadesign@gmail.com
resumelinkedintel